Paul Heyman spoke with NBC Sports and had some comments about Cody Rhodes
NBC: Cody Rhodes is someone who was “stuck” in the role that he had as Stardust. He decided to leave, found himself, found his creative voice and is now excelling in a big way as a main event level talent. Who are some other people right now on the main roster who would benefit from a creative cleansing in a place outside of WWE?
Paul: “See I never look at it that way.”
NBC: Interesting …
Paul: “Cody reminds me a lot of when Steve Austin got out of WCW. In that Steve needed to find himself and when I put him on camera in Philadelphia at 5 o’clock in the morning, after a show, is when a truly pissed off, tired, aggravated Steve Austin found his inner persona that morphed into Stone Cold Steve Austin.
Cody has found himself in that very same way in that his angst over not being able to bring forward what he envisioned for himself in WWE has propelled him to new heights outside of WWE. He would have never found that within the company. Kudos to Cody for leaving and for sticking to his vision and to finding that box office appeal that has always lived inside of him.
There are others in WWE who could probably use the break from what they’re doing now, but I’ve always been of the belief that half of the battle is getting in the door at the right time. So once somebody is in here, it’s all a matter of explaining to whomever, be it the writers, be it the executive producer Kevin Dunn, be it Vince McMahon, be it Paul Levesque, whomever, it’s all about explaining to someone in a decision making capacity: This is how the company can make more money with me.
So sometimes it’s simply a matter of the right pitch at the right time for the right person. Sometimes it’s beneficial to give a presentation, the same way you would pitch a perspective employer, ‘Here’s why you should hire me.’ It’s the same thing, it’s a business.
Vince McMahon hates when I say this, but it’s the exploitation business. We exploit larger than life personalities, in relatable storylines that drive box office appeal.
The job of the performer, if that particular performer is unhappy with their lot in life, is to present themselves to the decision makers in such a different way that makes the decision makers say, ‘Here’s a way we can make more money with this person.’
So going outside to do it worked for Cody Rhodes, but that’s not for everybody. Once you’re in the door here, exploit the opportunity because you’re already in the door! You have the open line of communication. Your deal is already in writing. Go for it. Tell them how they can make more money with you. They’re going to listen! They’re in the money making business!